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Issue TwelveIt's a complicated World Wide Web. And, as every brand manager knows, there's no such thing as too much information. Until it reaches the ceiling of your office. Sorting out what you need to know from all there is to know is key to winning on the web. But how? Find out in this exclusive conversation with Brand Approved's marketing guru, Brandon Gutman. |
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Issue ElevenSelling fly-over real estate as a destination for people tired of pristine beaches and majestic mountains is a rough piece of work, something only a smart woman with a good marketing plan might try. Meet Jennifer Haugh, the woman who wants to tell you that if you aren't in Kansas anymore, maybe you ought to be. |
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Issue TenPromising Paradise and delivering! Hotels.com's new marketing strategies not only offer customers a life of leisure, they do it with new and improved reality. Who couldn't use more of that? |
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Issue NineLost in a strange city and desperate for a pizza and a brew? To go where th elocals go, go to Yelp.com, a foolproof way to make every town your home town. |
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Issue EightIt's the ultimate online-offline realtionship. Log on in your living room - and buy a cup of coffee for a soldier a long, long way from home. That's inspired marketing - with sugar. |
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Issue SevenHow does a committee started by actor Paul Newman is organizing megacorporations to help the country? We find out when we sit down with the Committee Encouraging Corporate Philanthropy's Communications and Event Specialist, Courtney King. |
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Issue SixZappos is so into service as a company culture, customers often find employees practically at their feet, and not just because Zappos sells shoes, either. We discuss how an eccentric culture made a company crazy successful with Zappos Insights Product Manager, Robert Richman. |
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Issue FiveHow the San Francisco 49ers score on the web. For years, pro sports franchises spread the word to fans by using radios and newspapers, as if every game was being played at the Smithsonian. Now the winning plays online faster than you can say 'txt'. Here's how Andy Dolich and the San Francisco 49ers are using the web to market the team. |
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Issue FourHow JetBlue stays aloft on the Web. One of the most innovative airlines in the world is putting wings on the web to chart a new approach to customer service and value-driven commerce. How did they get there? We discuss the flight plan with Michael Stromer, the airline's director of e-commerce and interactive marketing. |
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Issue ThreeNetQuote delivers a great free service to consumers, who love them for it. The strategy moving forward? 'Sharpening our focus on customer service.' Love times two! The Winning Q & A with NetQuote's CEO Paul Ford. |
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Issue TwoFrom physical wellness to emotional balance to a robust respect for spiritual health, and from Cairo to Canada, Mike Keriakos had to circle the globe before tying up with one of the web's most successful businesses. Check out our interview with the co-founder and president of the Brooklyn-based Waterfront Media. |
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Issue OneAn interview with ServiceMagic's Senior Vice President of Product Development Andy Zurkher on how he organizes a chaotic category. ServiceMagic are an online company based in Golden, Colorado that screens and rates service professionals and matches them with homeowners in need. |
