Social Studies

Marketing leaders are all in a twitter over the potential of social media. So if your business hasn't started facebooking its tweets yet, here's what you need to know first.

How To Fame

Welcome to one man's online version of "Pragmatic Notoriety" - it's not famous yet, but it will be. You'll be famous too!

Social Observers

Think of these guys as guru-citizens of a social planet. We caught them in a back-and-forth across-the-Atlantic commentary, as they talked about social media from three different points-of-view.

About Winning The Web Magazine

There is nothing more powerful to a reader than a great print publication, loaded with fun, relevant content. The challenge is getting it in readers' hands amidst a plethora of "noise" in today's world. Advertising has been strained, very clearly, for most major publishers. This has caused some to question the value of the content itself, as if the content quality somehow fell off a cliff because publishers can't sell advertising. But what if there was a print publication that didn't solely rely on advertising to sustain it and just focused maniacally on its content and getting it into people's hands who would enjoy it each month? Enter "Winning the Web".

Even if it is being viewed on a Kindle, there is real strength in content derived from a quality print publication. There is something different, and inherently magical, about content that communicates effectively with its audience via the printed page and actually teaches them something - straight from the mouths of proven experts that are in similar businesses.

One of our goals for this magazine each month is to illustrate that in a digital world, there are no business issues that are beyond a company's business scope. What happens offline affects what happens online. What happens in the United States has parallels abroad. What someone posts on Facebook can be seen by millions in a New York minute.

"Winning the Web" will strive to be a print publication that covers all things digital, and provide poignant commentary about what you - business professionals, from independent marketers and affiliates to major Tier 1 brand advertisers - need to think about and consider today and tomorrow. It will seek to unabashedly cover a variety of business issues from around the world that you need to know about. Yes, from month to month we will step outside the box in terms of what you will read on these pages. But it is in a spirit of furthering our collective knowledge, and maybe to learn a thing or two from those who have already blazed their own trail.

We sincerely hope that you enjoy the magazine and we invite you to reach out to us with comments or suggestions.